When selling products online, having a Universal Product Code (UPC) is essential for inventory management, sales tracking, and ensuring your products can be found easily by customers. If you’re new to the process, you may be wondering where to buy UPC codes. Two primary options are available: purchasing directly from GS1 or through a reseller. This guide will help you decide which route is best for your business.
What is GS1?
GS1 is a global organization that sets the standards for barcodes, including UPCs. When you buy UPC codes directly from GS1, you receive a unique identifier that is exclusive to your business. This ensures that no other company can use your UPC, providing you with full ownership and control. The downside? GS1’s UPC codes come with higher upfront costs and require an annual renewal fee.
Buying from a Reseller
Resellers purchase UPC codes in bulk from GS1 and then sell them individually at a lower cost. This option is more affordable, especially for small businesses or startups that don’t need a large volume of UPCs. However, buying from a reseller can have drawbacks. Since these codes are often recycled from previous owners, you might run into issues if the code was previously associated with another product. This could lead to confusion in product listings or complications on platforms like Amazon.
Which Should You Choose?
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GS1: If you’re building a long-term brand and want to ensure your product codes are uniquely yours, GS1 is the best choice despite the higher cost. This is particularly important if you plan to sell in large retailers or internationally.
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Reseller: If you’re on a tight budget or only need a few UPC codes to get started, a reseller might be a cost-effective solution. Just be aware of the potential risks and do your research to choose a reputable reseller.
Final Thoughts
Choosing between GS1 and a reseller depends on your business needs, budget, and long-term goals. While GS1 offers the security of owning your codes outright, resellers provide a more budget-friendly option that might be sufficient for smaller operations. Weigh the pros and cons carefully to make the best decision for your business.
Looking for a reliable and cost-effective UPC reseller?
Choose Code-4-Less!
We offer genuine UPC codes at unbeatable prices, ensuring you get the best value without compromising on quality. Whether you’re launching a new product or expanding your inventory, Code-4-Less has you covered with easy, hassle-free service. Start your journey to success today with Code-4-Less as your trusted UPC provider!