*We do not recommend using our genetic UPC barcodes for your Amazon listings. Brand protection is not guaranteed when using our codes; if you're looking to register and embed your product information to the UPC, please process through the official GS1.
When listing a product on any eCommerce platform, you typically need a Universal Product Code (UPC) or an European Article Number (EAN) to uniquely identify the product. Here are a few reasons why a UPC is required for eCommerce listings:
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Product Identification: A UPC is a barcode that identifies a specific product. eCommerce platforms use this code to ensure that each product listing corresponds to a unique product. It helps prevent confusion and ensures accurate inventory management.
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Matching Existing Listings: eCommerce platforms' catalog already contains millions of products. To list a product, you need to match it with an existing listing in the catalog. Using a UPC makes it easier to find the correct product and avoid creating duplicate listings.
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Standardized Product Information: UPCs are widely used in the retail industry and provide a standardized way of identifying products. By using UPCs, the eCommerce platforms can gather and organize product information efficiently, ensuring consistent and reliable data across their platform.
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Featured Product Eligibility: Winning the Featured Product increases the chances of making sales. Having a unique UPC associated with your product is one of the requirements to be eligible for the superior position in the search result.
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Brand Registry: We do not recommend using our genetic UPC barcodes for your Amazon listings. Brand protection is not guaranteed when using our codes; if you're looking to register and embed your product information to the UPC, please process through the official GS1.
It's worth noting that not all product categories on eCommerce platforms require a UPC. Some categories have specific requirements, such as ISBNs for books or EANs for certain products. However, for most products, a UPC is the primary form of product identification used by all eCommerce platforms.